What types of businesses do you work with?
I partner with independent businesses, agencies, and direct-to-brand clients who want to make their media investments more meaningful and measurable.
Do you specialize in certain industries?
Yes, I have deep expertise in retail, lifestyle brands, automotive, travel, healthcare, and pet-related businesses.
Do you offer both strategy and execution?
Absolutely. I design custom media strategies and can also support planning, negotiations, and buying across TV, CTV, audio, digital, and out-of-home.

Do you work with small businesses?
Yes. I help businesses of all sizes, including those with limited awareness, scale smartly with targeted and efficient media plans.

How do you typically start working with a client?
I begin with a discovery session to understand your goals, audiences, and current media approach. From there, I create a tailored roadmap.
Do you work on a project basis or retainer?
Both options are available. Some clients prefer short-term projects like media audits, while others choose ongoing strategy and execution partnerships.

What is your minimum engagement?
Typically, a 10-hour per week minimum, with flexibility to scale up depending on project needs.

Do you charge for an initial consultation?
No — I offer a complimentary consultation to determine fit and opportunities.
How do I get started?
Simply reach out through my [contact page] to schedule an intro call.